Samsung UK: PPX welcome automation programme

Samsung UK, an electronics brand, increased customer conversion by launching a new onboarding experience for its Galaxy S22 smartphone that featured an optimised automation programme.

Samsung wanted a new onboarding experience fit for the Galaxy S22 smartphone, while simultaneously optimising a welcome journey blueprint for future product launches.

Strategy

Previous onboarding journeys had been built piecemeal, leading to operational challenges and customer apathy. Digitas UK developed an optimised welcome automation programme that could be flexed at a modular level and rolled out for Samsung's entire product range with ease and efficiency.

Post-purchase experience (PPX) is a programme of cross-channel initiatives instigated by Samsung to excite, delight and inspire new customers. From premium unboxing experiences designed to match the foldable range, to pre-emptive in-life messages timed...

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