Samsung: The Banknote Concerts

Samsung, an electronics brand, created scannable bank notes using its AR technology to allow people to access the sold-out George Enescu Festival in Romania.

Campaign video: Samsung – The Banknote Concerts

Read the full campaign case study

Selected creative: Samsung – The Banknote Concerts

Read the full campaign case study

Credits

Agency: Leo Burnett BucharestArt Director: Catalin Grigore / Silvana FrinculescuAssociate...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today