Samsung: The Banknote Concerts

Samsung, an electronics brand, created scannable bank notes using its AR technology to allow people to access the sold-out George Enescu Festival in Romania.

Campaign video: Samsung – The Banknote Concerts

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Selected creative: Samsung – The Banknote Concerts

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Credits

Agency: Leo Burnett BucharestArt Director: Catalin Grigore / Silvana FrinculescuAssociate...