Samsung: Pioneering programmatic in-game advertising

Samsung, an electronics company, launched a campaign in Spain to promote the Samsung Galaxy A and connect with millennials and Gen Z.

Campaign details

Brand: SamsungBrand owner: SamsungEntrant company: Starcom, MadridMarket: SpainSector: Mobile devicesMedia channels: Gaming & in-game advertising, Programmatic displayBudget: 500k - 1 million

Executive summary

When the launch of the new Samsung...