Samsung: Love of sound

Samsung, a South Korean electronics manufacturer, increased reach and earned plays in Sweden by demonstrating how Samsung products can be used to protect hearing.

Scandinavia's most popular hearing test

One in five Scandinavians suffer from a degree of hearing impairment. Many are not aware of the fact that they have a problem. To create awareness of the issue, we put peoples hearing to the test where we knew they would listen. Samsung released a song on all major streaming services. Hidden in the track where sounds and frequencies normally used in hearing tests, parts that would be inaudible for some and audible for others. By combining music and innovation Samsung made the listeners attentive of their own hearing and reminded us all to take...

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