Samsung: Let your night side rule

Electronics manufacturer Samsung’s Work & Play campaign aimed to grow sales and gain market leadership in the premium tablet category with its Galaxy Tab S8 in Vietnam.

Campaign details

Brand: Samsung Galaxy Tab S8 SeriesAgency: Circus DigitalRegion: APAC



By 2022, Samsung Galaxy Tab faced a nerve-wracking business problem. Its purchasing volume was stagnant. Part of the reasons stemmed from the after-effects of the peak buying wave within the pandemic. Those who already bought a tablet during the time were reluctant to move forward with another.

From there, we laid out key marketing & communication questions we must address:

  1. What exciting stories can we tell to launch Galaxy Tab S8 series and recruit more Tab users
  2. Were there any opportunities to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands