Samsung: Let your night side rule

Electronics manufacturer Samsung’s Work & Play campaign aimed to grow sales and gain market leadership in the premium tablet category with its Galaxy Tab S8 in Vietnam.

Campaign details

Brand: Samsung Galaxy Tab S8 SeriesAgency: Circus DigitalRegion: APAC

Strategy

Objective

By 2022, Samsung Galaxy Tab faced a nerve-wracking business problem. Its purchasing volume was stagnant. Part of the reasons stemmed from the after-effects...

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