Samsung Galaxy: Exposure on Hulu

Ariel Sayre, Helene Dick, Tom Callard

Samsung, an electronics corporation, launched a campaign in the US to establish the brand's camera superiority and make young people proud to own Samsung.

Campaign details

Brand: Samsung GalaxyBrand owner: SamsungEntrant company: BBH, New YorkIdea creation: BBH New YorkMarket: USASector: Mobile devicesMedia channels: Competitions & contests, Content marketing, Email marketing, Mobile &...

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