Campaign details
Brand: SamsungBrand owner: SamsungEntrant company: Toaster India GurugramIdea creation: Cheil India, Gurgaon / Toaster India Private Limited, GurugramMarket: IndiaSector: Home appliancesMedia channels: Online display, Online video, Search marketing, Social media, Television, Word of mouth, influencersBudget: 1 - 3 million
Campaign video
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....