Samsung Electronics Romania: #PlayOnWithSamsung

Samsung increased its consumer association with gaming in Romania by creating the Play it On campaign, targeting younger audiences.

Theme/Opportunity

At the end of 2020, Samsung launched a gaming communication platform - #PlayOnWithSamsung that includes all activities within this industry in Romania, in continuous expansion: both the brand's initiatives, as the initiatives of Samsung partners in the gaming industry, such as profile events and more.

The gaming industry in Romania has enormous potential, and the pace of technological development is increasingly helping to grow this industry. Samsung has taken on the role of educating the public - from the inclusion of the best streamers in Romania in the Team Galaxy program, to the launch of projects with sensitive...

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