Samsung: #DanceAwesome

Samsung, a South Korean electronics company, devised its first global hashtag challenge to build positive brand perception among Gen Z and product interest for Samsung’s Galaxy A Series phone.

Campaign details

Brand: Samsung GalaxyBrand owner: SamsungEntrant company: Starcom ChicagoIdea creation: Starcom, Chicago / Starcom, London / R/GA Chicago / Wieden+Kennedy, PortlandMedia: Starcom, Chicago / Starcom, LondonMarket:France, Germany, India, Malaysia,...

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