Samsung: #DanceAwesome

Samsung, a South Korean electronics company, devised its first global hashtag challenge to build positive brand perception among Gen Z and product interest for Samsung’s Galaxy A Series phone.

Campaign details

Brand: Samsung Galaxy Brand owner: Samsung Entrant company: Starcom Chicago Idea creation: Starcom, Chicago / Starcom, London / R/GA Chicago / Wieden+Kennedy, Portland Media: Starcom, Chicago / Starcom, London Market: France, Germany, India, Malaysia, Thailand, United Kingdom, Vietnam Mobile devices Online video, Social media, Word of mouth, influencers 500k - 1 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands