Samsung: Anti bullying skin

Samsung, an electronics brand, promoted its tablet by releasing a special ‘Glow’ skin for free in the online game Fortnite to reduce bullying within the game.

Campaign videos: Samsung – Anti bullying skin

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Credits

Media agency: Cheil São PauloAccount Director: Denise AzevedoAccount Manager: Jorge MaioAccount Supervisor: Victoria GregorioChief Creative Officer: Claudio LimaCreative Director:...