Sam Adams: Your Cousin from Boston

Sam Adams, a beer brand made by the Boston Beer Company, faced a challenge as drinking habits evolved in the US.

Campaign details

Campaign: Your Cousin from BostonBrand: Sam AdamsAgency: Goodby, Silverstein & PartnersMarket: US

Market background and context

Sam Adams was facing a new wave of challengers
  • The flagship brand of the Boston Beer Company, Sam Adams was once...