Sales Promotions Effects On Consumer-Based Brand Equity
Mariola Palazn-Vidal and Elena Delgado-Ballester University of Murcia, Spain
Introduction
Building a strong brand in the market is the current goal of many organisations. This is due to the...
Mariola Palazn-Vidal and Elena Delgado-Ballester University of Murcia, Spain
Introduction
Building a strong brand in the market is the current goal of many organisations. This is due to the...
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