In Brief
This campaigns delivered over 350 pieces of coverage. There were 20 pieces in the major national print and online titles including METRO, Daily Mail (three times), The Times, the I Paper, The Independent and BBC News Online.
The story delivered 3 billion Opportunities to See. Post-campaign analysis demonstrated that we reached 79% of the UK adult population 6.3 times over the course of the activity
Sainsbury's communications awareness amongst the population as a whole spiked to 27% (from 22% the week before) as a result of our work. During the week of the activity, Sainsbury's Growth Differential (the...