Sainsbury's - A recipe for success

This silver-winning paper shows how, since 2000, TV advertising has helped turnaround Sainsbury’s business fortunes, by delivering £1.12 billion in incremental revenue and a ROI of £27.25 for every advertising pound spent.
Agency: AMV BBDOAuthors: Bridget Angear and Rebecca Moody



A Recipe for Success

Management Summary

This paper demonstrates the contribution TV advertising has made to the turnaround in Sainsbury's business fortunes since 2000....