Where Were We?
As sahibinden.com, in addition to our strong brand perception in real estate and vehicle categories for many years, we had been an important second-hand goods platform with thousands of products in 10 different categories. The platform had been the first choice of those who want to buy and sell real estate and vehicles. For that reason, it had directed most of its communications to these categories for many years to maintain its strong brand perception. Therefore, it was necessary to emphasize that sahibinden.comwas also an important second-hand goods platform. On the other hand,...