Campaign details
Brand: SafiBrand owner: SafiEntrant company: Ensemble Worldwide Petaling JayaIdea creation: Ensemble Worldwide, Petaling JayaMedia: PHD Media Malaysia, Petaling JayaMarket: MalaysiaSector: Hair careMedia channels: Livestreaming, Online display, Online video, Point-of-purchase, in-store, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Safi Shayla is the number 1 hijab haircare expert in Malaysia. But with many competitors encroaching in with similar hair technologies, we needed to continue connecting with our audience authentically to show we understood them and...