Sadia: Color Life

Sadia, a food brand, launched a campaign in the Middle East and Africa to lure young and sceptical cooks into the kitchen, position the brand as modern and fun, and drive purchase and perception.

Campaign details

Brand: Sadia Brand owner: BRF Foods Entrant company: Impact BBDOIdea creation: Impact BBDO Dubai Market: Middle East & North Africa (general region) Sector: Fruit & vegetables Media channels:Social media, Word of mouth, Influencers, KOLs,...

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