Zeno Group and Merck: Aspiring toward a world free from HPV-related cancers and diseases

Merck, a pharmaceuticals company, partnered with CNN Courageous Studios, a television news channel, to encourage people to get the HPV vaccination to help limit the chance of getting HPV-related illnesses.

Campaign details

Brand: MerckAgency: Zeno Group

Executive Summary

Challenge:

While a small number of people across the globe consider themselves 'anti-vaccine', this incredibly vocal minority has had a significant impact on eroding public vaccine confidence. Over the past few years there has been a drop in vaccination rates, resulting in significant public health implications around the world. Zeno and Merck sought to drive urgency for, and increase confidence in, HPV vaccination by continuing to address vaccine hesitancy, rebuild confidence in markets that have been impacted and develop positive environments and attitudes toward vaccines.

Idea:

Zeno and Merck...

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