Wendy's: Super Wendy's world

Wendy's, the burger chain, carried out a campaign to keep themselves at the forefront of consumers' minds in the US.

Situation Analysis

Wendy's is the #3 quick service restaurant (QSR) burger chain in America, founded on a key point of difference in the QSR category that was as unique in 1969 as it is today: Wendy's only uses FRESH, NEVER FROZEN BEEF (unlike the behemoth category creator: McDonald's).

Not only does McDonald's outspend Wendy's, but today the average American will drive past three of its restaurants before seeing a Wendy's. That's problematic when most meal-time decisions are made impulsively, and the restaurant that is top of mind is the one nearby that gets the visit. When consumers are thinking fast...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands