Campaign details

Brand: Washington State Department of Health
Agency: C+C

Situation

Sexual violence has come to the forefront in recent years as a result of the #MeToo movement empowering victims to come forward and report perpetrators. These efforts shine a light on an important issue, but largely focus on helping victims only after the fact.

Washington Department of Health (DOH) instead wanted to investigate and tackle the roots of a pressing social issue within its state.