W2O Group: W2O Socialgraphics

W2O, a holding company that operates three marketing and communications firms, created its 'Socialgraphic' technology to better understand audiences on social media and develop more targeted content for US audiences.

Campaign details

Agency: W2O Group

Introduction: W2O Socialgraphics

We are proud to submit our W20 Socialgraphics technology for the "Best in Marketing Technology" award category.

News publishers are losing control over distribution as more and more content is consumed through social media networks. In this fractured media landscape, we cannot rely on a one-size-fits-all approach to understanding audiences and the media that they consume.

Our Socialgraphics technology identifies groups of individuals who self-select into highly-specific "media ecosystems." This allows us to develop highly relevant content, which targets audiences through a variety of efficient influencer and paid-media methodologies.

Over the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands