Visit Oslo/Innovation Norway: The Proud Experience

Tourism body, Visit Oslo, invited gay people from not-so-gay-friendly countries, to join the Oslo Pride Parade and position the city as a safe one for LGBQT+ visitors.

Campaign details

Brand: Visit Oslo/Innovation NorwayAgency: Trigger Oslo

Summary

In the summer of 2018 Oslo invited three people from the LGBTQ+ community in countries where it is more problematic to be who they are, to take part in the Oslo Pride Parade....