Campaign details
Advertiser: VINCI Airports Agency: Edelman Japan
Situation analysis
Kansai International Airport (or KIX as it appears on airport screens) is a marvel of engineering. An enormous international airport constructed on a purpose-built man-made island in Osaka Bay and opened in 1994.
Fast forward to 2014 and the debt created from its ambitious construction, exceeding $10 billion, threatened to put parent company, the New Kansai International Airport Company (NKIAC), under water. The Japanese government and local authorities announced they would put the operating rights of both NKIAC's airports (KIX and Osaka International Airport [Itami] – which...