Campaign details
Advertiser: VauxhallBrand: VauxhallAgency: Weber ShandwickCountry: United Kingdom
Summary
Vauxhall asked us to create a social media campaign to showcase the stand-out features of the new Corsa. Through social listening, we discovered first-time and learner drivers were most worried about parallel parking, so we put Gerty the boxer dog in the driving seat and showed how the Corsa's Advanced Park Assist feature – unusual in an entry-level car – made the Corsa so easy to park, even a dog could do it. Our "hidden camera" #ParallelBarking video, including the amazed faces of...