Campaign details
Advertiser: UNIQLO Agency: Ogilvy PR Australia
Challenge
UNIQLO first entered the Australian market in 2014. At the time, very few local consumers knew about the brand and what it offered. The brand worked hard to educate the Australian audience on its product offering and differentiators, but there were still a few key categories in which Australian consumers were largely unaware. This included UT - an extensive range of printed t-shirts.
UNIQLO has now been running the UT category as a tool for expressing individuality for the last 13 years. UT collaborates with music, movies, characters...