Campaign details

Brand: UL
Agency: Allison + Partners

Situation Analysis

Allison+Partners was brought on board by the UL Firefighter Safety Research Institute CFSRI) for the third year of its "Close Before You Doze" campaign for National Fire Prevention Week, Oct. 7-13, 2018. FSRI is a nonprofit arm of UL, the leading global safety organization. "Close Before You Doze" is a vita public safety campaign that encourages everyone to close all the doors in their homes each night before bed. This follows a study conducted by FSRI, showing that in a home fire, a closed door can be an effective barrier against deadly levels of carbon monoxide, smoke and flames. FSRI is a well-respected leader in its industry and its research is applied globally but is not a known consumer-facing organization.