Tourism Australia: #Australiatotalmentedemais

Tourism Australia, a governmental agency for the promotion of Australia, partnered with a South-American TV network to produce an Australia-focused telenovela, thus boosting Australian tourist numbers.

Campaign details

Advertiser: Tourism Australia Brand: Tourism Australia Agency: Interamerican Network Country: Brazil

Interamerican Network is Australia PR Agency in Brazil since 2011. Australia is a far destination from Brazil and a very popular one for student exchange programs and also for back packers.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands