Advertiser: TINE SA
Brand: TINE SA
In 2015 Syria collapsed, and started the largest migration from war and conflict since WW2.
A human catastrophe was unfolding.
Directly affecting the whole world.
Many chose to seek refuge in the otherwise peaceful Norway.
It was a dramatic situation in the international community and tension among the Norwegian population was created.
At the same time the biggest Norwegian milk brand, Tine-milk, wanted to create a campaign with more substance.