Campaign details

Advertiser: TINE SA
Brand: TINE SA
Agency: JCP
Country: Norway

In 2015 Syria collapsed, and started the largest migration from war and conflict since WW2.

A human catastrophe was unfolding.

Directly affecting the whole world.

Many chose to seek refuge in the otherwise peaceful Norway.

It was a dramatic situation in the international community and tension among the Norwegian population was created.

At the same time the biggest Norwegian milk brand, Tine-milk, wanted to create a campaign with more substance.