Tiger Brands: Reputation in the can

Tiger Brands, the food producer, boosted brand trust by undertaking a voluntary nationwide recall in South Africa.

Tiger Brands boosts brand trust by undertaking voluntary nationwide recall

As the largest food producer in South Africa, and on the continent, Tiger Brands plays a critical role in addressing the nutritional needs of the continent's people. Its purpose is to nourish and nurture more life, every day. This means living up to higher standards in how the company produces food and in the assurance that it provides quality food for consumers.

Tiger Brands identified an issue where a small number of KOO and Hugo's cans used as packaging between 1 May 2019 and 5 May 2021 may have had...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands