Campaign details

Advertiser: Grupa Azoty
Agency: Maurent PR

Grupa Azoty is the EU's second-largest producer of fertilisers and a dynamically growing Polish company exporting its products to the entire world, however in the international business environment it was only a scarcely recognizable company from Central Eastern Europe and it wasn't actively involved in the public debate.

We decided to change that!

By creating International communications strategy of the company and thus building its global credibility.

What did we want to tell the world?

Grupa Azoty is a synonym for Poland's development and economic success. We presented the company as Poland's most dynamically developing enterprise, an ambassador of the country with 25 years of stable economic growth.

Who did we target?