Campaign details
Brand: The Palau Legacy ProjectAgency: Red Agency and Host/Havas
Situation analysis
The Republic of Palau is a breathtakingly beautiful small-island group in the Western Pacific. Scenically magical for such a tiny area of land, it's hard not to be overwhelmed by its extraordinary array of natural wonders: this is an archipelago of about 200 largely pristine limestone and volcanic islands, blanketed in emerald forest, surrounded by a shimmering turquoise lagoon.
In the past three years, the country has seen a massive growth in tourist numbers. The rise now means almost 160,000 guests annually enter Palau,...