Campaign details
Brand: Estee LauderAgency: M Booth
Situation Analysis
25 years ago, women were dying from breast cancer and no one was talking about it. Evelyn H. Lauder decided to do something about it, and sparked a movement that would change breast cancer history. At the time, there were inadequate prevention strategies, screening methods were limited, and treatment options were few. A breast cancer diagnosis was tantamount to a death sentence, and the world stood by silently.
Evelyn H. Lauder believed awareness was the way forward and launched The Estée Lauder Companies' Breast Cancer Campaign (formerly known...