The Coca-Cola Company: Coke Studio Africa

Coca-Cola, the beverage brand, created and utilized a PR toolkit to increase awareness of the fourth season of Coke Studio Africa, a showcase of the diversity of African musical talent.

Campaign details

Advertiser: The Coca Cola CompanyBrand: The Coca Cola CompanyAgency: Ogilvy Public Relations

Why this campaign deserves an award

Coca-Cola is an American carbonated soft drink produced by The Coca-Cola Company in Atlanta, Georgia, United States. Its operations in Africa traces back to more than 50 years ago with Egypt being the first African country and it steadily spread across the continent and is now the leading beverage company raking in billions to African markets in terms of revenue and employment.

One of Coca Cola's main objectives over the years has always been consumer...

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