The strategy behind Accenture Strategy

Accenture, a management consulting and professional services brand, successfully launched a new service branch amid a competitive market by targeting company CEOs worldwide, during their airport commutes and online activity.

Campaign details

Advertiser: Accenture

The business need or opportunity

For many years, Accenture has provided strategy consulting services across more than 40 industries. We target Forbes Global 2,000 C-Suite executives. We're talking CEOs, CFOs, COOs, and Chief Strategy Officers. This audience is very small, notoriousl

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