Campaign details
Advertiser: Telefónica DeutschlandBrand: Telefónica DeutschlandCountry: Germany
The situation
Digitalisation is changing the world as we knew it. Mankind's newly won capability to harness digital technology and advanced data analytics comes with enormous hopes and fears attached. The world is going through a stormy phase of technological endeavour, and the onus is on every single person, on every single business and on our legislation to give that massive thrust a viable trajectory. The capacity to harvest intelligent knowledge from vast amounts of data is stirring enormous political, economic and social hopes and expectations. At...