Telefónica Deutschland: Empowering the people through debate on digitalisation

Telefónica Deutschland, a communications provider, successfully increased its brand engagement in Germany, by setting up an Open-Debate space that welcomed the public to openly discuss technology.

Campaign details

Advertiser: Telefónica Deutschland Brand: Telefónica Deutschland Country: Germany

The situation

Digitalisation is changing the world as we knew it. Mankind's newly won capability to harness digital technology and advanced data analytics comes with enormous hopes and fears attached. The world is going through a stormy phase of technological ende

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