Target's Turnaround

Target, a retailer, secured growth over its competitors in the US by investing in its owned brands.

By 2017, the much feared "retail apocalypse" had evolved from scary prospect to terrifying reality.

More than 6,600 stores closed in the first quarter alone, and several iconic retailers fell into bankruptcy. Changing shopping behavior, increased pressure from online competitors and a lack of clear strategy and differentiation called into question

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