SYFY: No End House - TV series launch

SYFY, a television channel service, launched a digitally-led campaign in the Middle East to increase excitement around the launch of its new horror show, Channel Zero: No-End House.

Campaign details

Brand: Channel Zero, SYFYAgency: Edelman Middle East

Objective

To launch and ignite excitement for the Middle East launch of new horror show Channel Zero: No-End House.

Taking a different view

Hundreds of TV shows are launched in the region every year, but instead of launching the show in a traditional way with a press release, press conference, or media premiere we challenged our client to create a unique experience that people would want to write about, talk about and share.

We devised a digitally led campaign, unlike anything else SYFY had done before, a game...

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