Campaign details

Brand: Starling Bank
Agency: Pagefield Communications

Overview

The UK banking market has been dominated by a handful of big players for decades. Following the 2008 financial crisis though, public trust with these institutions hit rock bottom and consumers were more likely to switch. But why would you switch to another big institution that doesn't understand its customers?

That is why in 2014 Anne Boden left her position as Chief Operating Officer at Allied Irish Bank to launch Starling, a different type of bank. It would be mobile only, with no branches and no opaque charges.

In 2017, Pagefield was approached to help take Starling from the fintech news websites and into the national press and the pockets of the British public.

Armed with only a modest marketing budget against the big spending high street banks, Starling Bank and Pagefield used relentless media relations to raise awareness of Starling Bank across the UK, helping to support its growth from 40,000 customers to over 400,000 in a year.

Strategy