Spin Master’s global hatchimals launch

Spin Master, a toy manufacturer, successfully coordinated the world launch of its Hachimal toy through a teaser campaign that relied heavily on influencer content and earned media.

Campaign details

Advertiser: Spin Master LtdBrand: HatchimalsAgency: Zeno GroupCountry: Global

The Idea

Execute the biggest launch in Spin Master history for one of the most innovative and exciting products the company has ever developed.

The Challenge

With Hatchimals, Spin Master knew it had developed a unique, innovative and disruptive toy. However, the company also understood that the toy industry is a saturated and competitive space, making it challenging to truly break through. With the global launch on October 7, 2016, the time to educate consumers and the media about Hatchimals was limited as...

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