Today’s cybersecurity space is packed with vendors jostling for position. Cutting through the cyber noise created by literally hundreds of vendors looking to provide their thoughts and opinion on the latest threats and hacks is no mean feat. SonicWall approached Positive to help it gain Share of Voice back from much larger local hero, Sophos. Positive was tasked with elevating SonicWall from the ‘usual suspect’ tech and channel press coverage, in favour of national publications.
Positive advised and worked with SonicWall to develop rapid fast-follow trendjacking storylines based on SonicWall’s internally generated trend data. This ‘secret’ underused research proved to be fascinating to the fact-obsessed, but hype-averse, press and gained coverage in high-value titles.
Since January 2018, Positive has secured over 360 pieces of coverage in titles including BBC News online and broadcast, The Telegraph, The Independent, Evening Standard, and The New Statesman. In addition, Positive ensures regular technology trade and Channel coverage in Computer Weekly, CBR, MicroScope, SC Magazine and ComputerWorld UK.