Sherwin-Williams: Paint as a powerful tool

Sherwin Williams, a paint manufacturing company, partnered with a renowned medical institution to launch its new line of microbicidal paint in the US market.

Campaign details

Advertiser: Sherwin-WilliamsBrand: Sherwin-WilliamsAgency: Carmichael Lynch RelateCountry: United States

Situation analysis

The headlines were everywhere in the past year – a New York Giants player contracted MRSA and risked a foot amputation, Chipotle had an E.coli outbreak that sickened 60 people across the U.S. and a University of Louisiana student lost her arms and legs to a Staph infection. When it comes to preventative measures, how many people think about paint as a tool in the fight against disease-causing bacteria?

For most people, the expectation of paint is that it be beautiful...

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