Campaign details

Brand: SBB
Agency: Farner Consulting AG

A Campaign that Moves Switzerland

  • Brand profiling and new ways of recruiting are more decisive than ever in an increasingly competitive employee market.
  • SBB has recognised this and is moving forward: in a multifaceted campaign, SBB is emphasising its range of exceptional job opportunities and their social, economic and cultural relevance for Switzerland.
  • The campaign, which is designed for the long term, is designed to give potential employees the opportunity to express their appreciation for the purpose of their own professional activities and offers the prospect one of more than 150 professions in which great things can be achieved.

Talents are Sought After and Demanding

Initial situation