Breathing Life to AI

Though Artificial Intelligence (AI) is one of the most bandied about words in the tech industry, local media are still grappling with the concept of AI, amidst a dearth of tangible, local examples that bring the complex notion to life.

Because SAS is one of the most important players in the B2B analytics space, AI is an integral facet of its identity. And so it follows that to understand what a dynamic brand SAS is, people first need to comprehend the exciting potential of AI.

SAS needed to launch a communications campaign that would make the notion of AI, and therefore SAS, come alive for media. And so the idea was born to introduce media to the world's first and only cyborg, Neil Harbisson.

Navigating Sensitive Engagements

Media were completely entranced by the idea of meeting Neil and experiencing the wonder of AI firsthand.