Sanofi Genzyme: Every Life is Precious

Sanofi Genzyme, a biotechnology company, created awareness of the challenges Indian patients with rare diseases face by telling their stories to show that every life is precious.

Campaign details

Brand: Sanofi GenzymeAgency: Spag Asia

Scenario analysis

Healthcare has seldom been considered a priority in India. Amid a growing and changing demography, large gaps still remain in the ability of the country's government to ensure quality healthcare and to improve health outcomes for all.

In fact, if at all, the priority is given to diseases which affect a larger number of people and in this broader picture, rare diseases as a health issue have always been ignored. Rare disorders, being rare, are the 'orphan' of health systems and government schemes.

Fortunately, consensus is now emerging...

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