Sanlam Personal Finance: Pink Tax

Sanlam, a South African financial services group, used a nationwide survey to create targeted messaging around the Pink Tax, the premium levied on female-specific products and services in South Africa.

Overview

"Women are powerful consumers and financial decision-makers, and the importance of empowering them to plan their own financial lives as well as those of their families cannot be over-emphasised. The Pink Tax campaign was a strong enabler – not only for women, but also for financial planners to have meaningful conversations with their clients. The campaign was highly impactful – and it influenced perspectives and decision-making across a broad economic spectrum."  - Esann de Kock, Head: SPF Communication, Sanlam

Sanlam, a leading South African financial services group, wanted to lead local conversations on important women's issues in...

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