RSA: The Unluckiest Traveller – #rsatravelphotofails

UAE insurance brand RSA used a social media-led campaign to connect with its target audience and increase travel insurance sales.


The UAE is a travel and tourism hub with a 1 in 4 people having travelled 5 to 10 times in the last two years. Unfortunately, however, the general public don't have the same awareness of travel insurance. From the consumers' perspective, pr

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