Roli: Building blocks' profile

ROLI, a music tech company, launched a new product in the US with a PR strategy that targeted tech journalists with hands-on review sessions.

Campaign details

Advertiser: ROLIBrand: ROLIAgency: Max Borges AgencyCountry: United States

Overview

Music technology startup ROLI is on a mission to extend the joy of music creation to everyone.

In 2013, the company launched its first musical instrument called the Seaboard, which revolutionized the expressive potential of the traditional keyboard and earned ROLI a solid reputation among the professional music production community.

In November 2016, ROLI aimed to successfully launch its first true consumer-facing instrument to the market that brings music creation directly to the hands of the masses.

The new instrument, ROLI BLOCKS,...

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