Campaign details

Brand: Remembered
Agency: Newsfeed PR

Executive Summary

In just nine months, we launched a new military charity into the crowded armed forces charity sector, creating the 'There But Not There' campaign.

Our nationwide art installation featuring ghostly Tommy silhouettes became the most iconic and abiding image of the WW1 centenary year, raising in excess of four million pounds for armed forces and mental health causes.

The campaign's success in the UK led to a global tour; with installations landing in the United States, Canada and Australia, culminating in a 6 foot projection on Gibraltar Rock to mark Armistice Day.

Objectives

COMMEMORATE

As the poppies at the Tower of London had captured the start of the national WWI commemoration – we were tasked with creating the abiding and concluding image of the centenary.

EDUCATE